Search Engine Optimisation (SEO)
Be the first place hungry customers find on Google.
We optimise your website and local presence so that when someone nearby searches for somewhere to eat or grab a coffee on Google, you’re the one they find.
Why SEO matters for cafés & restaurants.
Most people decide where to eat or drink before they’ve even left the house. They search, they scroll, they choose. If your café or restaurant isn’t showing up in those results, that customer is going somewhere else — and they probably don’t even know you exist.
Good SEO changes that. It puts you in front of people who are actively looking for somewhere like yours, in your area, right now. And unlike paid ads, once it’s working it keeps working — bringing in a consistent flow of new customers without ongoing ad spend.
What we focus on for cafés & restaurants.
Local SEO
This is the big one for hospitality. When someone searches “café near me” or “best restaurant in [town]” — you need to show up. We optimise your local presence, your Google Business Profile and your website so you’re appearing in the right searches, in the right areas.
Google Business Profile optimisation
Your Google Business Profile is often the first thing a potential customer sees. We make sure it’s fully optimised — the right information, strong photos, regular updates and a consistent stream of reviews that build trust before someone’s even clicked through to your website.
On-page SEO
We make sure every page of your website is structured in a way that Google understands and rewards. Clear headings, the right keywords, well-written content and a clean page structure that helps you rank higher over time.
Technical SEO
If your website is slow, hard to navigate on mobile or has underlying issues Google can’t crawl properly — it’ll struggle to rank no matter how good the content is. We fix the foundations so everything else can do its job.
Content that ranks
We help you build out the kind of content that Google wants to show people — location pages, menu content, guides and articles that answer the questions your potential customers are already searching for.
What good local SEO looks like for your venue.
- Showing up when someone nearby searches for somewhere to eat or drink
- Appearing in Google Maps results for your area
- A fully optimised Google Business Profile that builds trust instantly
- More organic traffic to your website without increasing ad spend
- New customers finding you consistently, week after week
SEO takes time to build — but once it’s working, it’s one of the most valuable and cost effective things your venue can invest in.
How long does SEO take?
This is the most common question we get — and the honest answer is it depends. Most cafés and restaurants start to see early improvements within 6 to 12 weeks, with stronger results building over 3 to 6 months. The longer you invest in it, the better it gets.
It’s not a quick fix — but it’s a long term asset that keeps delivering.
Your business is our business
FAQS
Your SEO questions, answered.
Do I need SEO if I'm already running paid ads?
Yes — and here’s why. Paid ads stop the moment you stop paying for them. SEO builds long term visibility that keeps working in the background. Most venues we work with get the best results when both are running together — ads for immediate customers, SEO for sustainable growth.
What's local SEO and why does it matter for my venue?
Local SEO is specifically about making sure you show up when people nearby are searching for somewhere to eat or drink. It covers your Google Business Profile, local keyword rankings and making sure your website tells Google exactly where you are and what you offer. For cafés and restaurants it’s arguably the most important type of SEO there is.
How much does SEO cost?
It depends on the size of your website, your location and how competitive your local area is. We’ll always talk through what makes sense for your venue before anything is agreed — no fixed packages, no pressure.