See how a new website and targeted Google Ads strategy helped this Newbury roofing business increase enquiries and take control of their lead generation.
Tombs Leadwork & Roofing came to us with two key problems:
The old site wasn’t designed for conversions, had limited service information and didn’t offer a great user experience — especially on mobile, where most roofing customers come from.
This meant paying high monthly fees for inconsistent enquiries and competing with every other roofer on the platform. There was little control, no brand differentiation and no long-term SEO benefit.
Build a stronger online presence, generate leads directly, and reduce reliance on third-party platforms.
We redesigned the entire site to feel modern, fast and professional — and most importantly, to convert visitors into enquiries.
Key improvements included:
Clear services page for each roofing type
Strong calls to action across the site
Customer-first messaging and layout
Fast load speed and mobile-first design
Trust-building elements (photos & reviews)
The new site gives potential customers exactly what they’re looking for: clarity, trust, and an easy way to get in touch.
Instead of paying Checkatrade for uncertain exposure, we created a targeted Google Ads strategy focused on:
Roofing services in Newbury & surrounding areas
High-intent keywords (e.g., “roofer near me”, “emergency roof repairs”)
Search campaigns designed for local conversions
Ad copy engineered to drive action
Tracking for phone calls and contact forms
Within days, ads started converting — and are now generating consistent, high-quality roofing enquiries every week.
Alongside ads, we helped improve Tombs’ overall brand presence:
Social media posting for consistency and trust
Google Business Profile optimisation
Review generation strategy (they went from 0 – 25 reviews in a few months)
Stronger local search signals
This created a full ecosystem that supports both paid and organic visibility.
Since launching the new website and taking over their Google Ads:
Leads have increased significantly
Cost per lead is lower than Checkatrade
Website conversions are happening daily
Local visibility is higher than ever
The business now owns its traffic and enquiries
No reliance on third-party lead platforms
Tombs Leadwork & Roofing went from competing on Checkatrade… to owning a high-converting website and a reliable pipeline of inbound leads.
“TEN10 built us a great website and now runs our Google Ads and social media. We’ve had loads more leads coming in since they took over, and the whole process has been smooth and professional. Would highly recommend if you’re looking to grow your business online.”
Jake Tombs – Owner
This project shows what’s possible when a local service business:
Improves its website
Builds a proper online presence
Uses Google Ads strategically
Stops relying on expensive third-party platforms
By taking control of their visibility, Tombs Leadwork & Roofing now benefits from consistent, predictable and high-quality enquiries — all through channels they own.
We help local businesses get more customers through better websites, SEO and paid ads.
Get in touch and let’s see what we can build for you.
