Google & Meta Ads
Get more customers through the door, quickly!
We run targeted ad campaigns on Google and Meta designed specifically for cafés and restaurants. No wasted budget, no guesswork — just clear strategy that puts you in front of the right people at the right time.
Why paid ads work so well for cafés & restaurants.
When someone searches “best brunch near me” or “restaurants in [town]” on Google, they’re not browsing — they’re ready to go somewhere. Paid ads put your café or restaurant at the top of that search before they even see your competitors.
On Meta, it’s slightly different. Instagram and Facebook ads are brilliant for putting your venue in front of local people who didn’t even know they were hungry yet. Great for building awareness, promoting events and filling those quieter periods.
Together, Google and Meta give you a powerful combination — capturing customers who are actively searching and reaching ones who just need a little nudge.
What we do differently for cafés & restaurants..
We don’t just set up ads and leave them running. We build campaigns around your venue, your location and your goals — and we keep improving them based on real results.
Smart local targeting
We target people in the right areas, at the right times. No paying to reach someone three towns away who was never going to visit.
Ad copy that actually works
We write ads that speak directly to what your customers are looking for — whether that’s a Sunday roast, a lunchtime deal or somewhere to celebrate a special occasion.
Seasonal and promotional campaigns
New menu launch? Quiet January? Big event coming up? We build campaigns around your calendar so you’re always making the most of what’s happening at your venue.
Clear tracking and reporting
You’ll always know exactly what your ads are delivering — how many people saw them, clicked them and came through the door as a result. No confusing numbers, no fluff.
Ongoing optimisation
We monitor and refine your campaigns constantly. If something can perform better, we improve it.
What we run for cafés & restaurants.
Google Ads
When someone nearby is actively searching for somewhere to eat or drink — you show up first. Google Ads are one of the fastest ways to get new customers through the door.
Meta Ads (Instagram & Facebook)
Perfect for building local awareness, promoting events and offers, and reaching new audiences in your area. Especially powerful for visually led venues where great content can stop someone mid-scroll and send them straight to you.
Retargeting campaigns
Someone visited your website but didn’t book or come in? We can put your ads back in front of them to give them that final nudge.
Promotional and event campaigns
Got something worth shouting about? We build short, sharp campaigns around your promotions, seasonal menus and events to drive traffic exactly when you need it most.
How paid ads help your venue grow.
- New customers finding you immediately
- More footfall during quieter periods
- Seasonal promotions reaching the right local audience
- Events and offers getting the attention they deserve
- A consistent flow of customers you can rely on
Paid ads work from day one — and get better the longer we run them.
Your business is our business
FAQS
Your ads questions, answered.
How much do I need to spend on ads?
It depends on your location, goals and how quickly you want results. We’ll always recommend a budget that makes sense for your venue and makes sure every penny is working hard. We’ll talk through this properly on a call before anything is agreed.
How quickly will I see results?
Google Ads can start driving customers almost immediately once live. Meta Ads typically build momentum over the first couple of weeks. Either way we’ll be tracking everything from day one so you can see exactly what’s happening.
Do ads work better than SEO?
They work differently. Ads get you immediate visibility and fast results. SEO builds long term, sustainable traffic. Most cafés and restaurants perform best when both are working together — and that’s exactly what we’d recommend.