Paid Ads (Google & Meta)
Get in front of customers the moment they start searching.
Our paid ads service focuses on high-performing Google Ads and Meta campaigns that get your business seen, clicked and contacted by people who are ready to take action.
Why paid ads are one of the fastest ways to get results
Paid advertising puts your business directly in front of people who are actively searching or showing interest in your services. Unlike organic strategies, paid ads deliver immediate visibility, fast traffic and measurable results — making them one of the best ways to generate consistent leads.
Google Ads, in particular, is a powerful tool for service-based businesses because it targets people with high intent. When someone searches “roofers near me” or “mortgage broker near me”, they’re ready to act — and ads place your business at the top of that search.
What makes our paid ads approach different
We don’t just run ads. We build fully optimised, conversion-focused campaigns that maximise your budget and generate quality leads — not wasted clicks. Our process includes:
1. Smart keyword targeting
We target keywords that show strong intent, bringing in people who are genuinely looking for what you offer.
2. Tight, efficient campaign structure
Clear ad groups, keyword themes and landing pages ensure your budget goes exactly where it should.
3. High-quality ad copy
We write compelling ads that speak directly to what your customers are searching for.
4. Conversion tracking
We track every form submission, phone call and message — so you always know what’s working.
5. Ongoing optimisation
We monitor and refine your campaigns to improve cost per lead, search impression share and overall performance.
6. Transparent reporting
You’ll always see the results — no confusing terminology, no inflated numbers, just clear insight into how your ads are performing.
Google Ads: where intent meets opportunity
Google Ads is our primary focus because it delivers the highest-quality leads. When someone searches for a service, Google gives you the chance to appear immediately — even above organic results.
We build campaigns across:
Search campaigns
Local service ads (where applicable)
Retargeting campaigns
Performance Max support (when beneficial)
Everything is tailored to your business goals and ideal customers.
Meta Ads: effective support for awareness and retargeting
While Google captures high-intent searches, Meta Ads (Facebook & Instagram) play a strong role in:
Increasing brand visibility
Retargeting warm audiences
Promoting offers, events or new services
Building trust through consistent visibility
We combine both platforms where needed to create a full-funnel ad strategy.
Why small businesses benefit from paid ads
Paid ads help you:
Generate leads quickly
Target customers in specific locations
Beat local competitors
Take control of visibility
Scale your budget as results grow
Test new services or ideas
Boost visibility instantly while SEO builds organically
It’s one of the most reliable ways to keep leads coming in consistently.
FAQS
Your paid ads questions answered.
How much do I need to spend on Google Ads?
Most small businesses see strong results with budgets between £10–£30 per day, depending on your industry and location. We’ll help you choose a budget that makes sense and delivers real value.
How quickly will paid ads start working?
Google Ads can start generating leads almost immediately once your campaign is live. However, the first 1–2 weeks are usually focused on learning, optimisation and gathering performance data.
Do paid ads work better than SEO?
Neither is better — they work differently. Paid ads get instant visibility and fast leads, while SEO builds long-term, sustainable traffic. Most businesses perform best when both are used together.