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Search Engine Optimisation (SEO)

Get found easier on Google by your ideal customers.

Our SEO service boosts your visibility, improves your rankings and helps you appear in front of the people searching for your products or services.

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Understand how SEO works and why it matters for your business

Search Engine Optimisation (SEO) helps your business appear higher in Google when people search for your products or services. It’s one of the most powerful ways to generate long-term, consistent traffic — without relying on paid ads. Our SEO approach is simple: make your website clear, helpful and easy for both Google and your customers to understand.

Below is a breakdown of how SEO works, what impacts your rankings and the core areas every business should focus on.

What is SEO and why does it matter?

SEO is the process of improving your website so search engines can understand it and recommend it to the right people. When done well, SEO helps you:

  • Rank higher for relevant searches

  • Bring in more organic traffic

  • Build trust and credibility

  • Generate leads without increasing ad spend

  • Create long-term, sustainable visibility

Most customers start their buying journey with a Google search. If your website doesn’t show up, they’ll choose a competitor who does.

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How SEO works: the key areas that influence rankings

1. On-page SEO

This is everything visible on your website. Google rewards pages that are clear, well-structured and genuinely helpful. Key elements include:

  • Strong titles and headings

  • Valuable, easy-to-read content

  • Keywords placed naturally

  • Internal linking

  • Optimised URLs

  • Clear page structure

On-page SEO helps both users and search engines understand your content instantly.

2. Technical SEO

Technical SEO makes your website fast, clean and easy to crawl. It includes:

  • Site speed

  • Mobile optimisation

  • Sitemap structure

  • Indexing

  • Fixing broken links

  • Page experience

If Google can’t crawl your site properly, ranking becomes much harder — even if your content is strong.

3. Local SEO

For businesses serving specific areas, local SEO helps you appear in map results and local search listings. It focuses on:

  • Google Business Profile optimisation

  • Local citations

  • Location-based landing pages

  • Local keyword targeting

  • Reviews and reputation

This is essential for service-based businesses targeting towns or counties.

4. Content creation

High-quality content is at the centre of any strong SEO strategy. Google rewards websites that consistently publish:

  • Helpful guides

  • Clear explanations

  • Service pages

  • Blogs and articles

  • FAQs that answer search queries

The more useful your website is, the more likely Google is to recommend it.

5. Backlinks

Backlinks are links from other websites pointing to yours. They act like online “votes of confidence”.

High-quality backlinks can:

  • Improve authority

  • Increase your trust score

  • Boost your rankings

  • Help you compete with bigger websites

The key is quality, not quantity.

What businesses get wrong about SEO

Many businesses expect instant results, but SEO is a long-term strategy. The goal is not just to rank higher — it’s to turn traffic into real enquiries. Quick fixes often fail because they:

  • Target the wrong keywords

  • Publish rushed content

  • Ignore user experience

  • Over-optimise (or under-optimise)

  • Don’t build authority

The best SEO focuses on clarity, value and long-term improvements.

How long does SEO take to work?

Most businesses start seeing early improvements within 6–12 weeks, with stronger results building over 3–6 months. Growth continues over time as your content, authority and trust increase.

SEO is long-term — but it pays off long-term too.

Why consistent SEO is worth it

When your website appears at the top of Google, you benefit from:

  • Free ongoing traffic

  • More brand awareness

  • Better customer trust

  • Stronger lead generation

  • Reduced reliance on paid ads

SEO compounds over time, meaning your results improve the longer you invest.

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FAQS

Your SEO questions answered.

If your website isn’t appearing on Google, isn’t generating leads or hasn’t been updated in a while, it almost certainly needs SEO. Even well-designed sites require optimisation to perform well in search.

Google Ads show your business instantly at the top of search results — but you pay per click. SEO builds long-term, organic visibility. The best strategy often combines both: ads for immediate leads, SEO for sustainable growth.

SEO pricing varies depending on your website size, goals and how competitive your industry is. Most small businesses invest between £250–£850 per month, depending on the level of work required. The key is choosing a strategy that fits your goals and budget.

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